Cristiano returns, Traorè to Sassuolo and corporate news

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Cristiano Ronaldo and Blaise Matuidi have joined the rest of the squad in Turin after the extended vacation due to national team duties. The team will head to Asia next week for two International Champions Cup games, against Tottenham in Singapore on July 21st, versus Inter in Nanjing three days later, and then will face a K-League all-star in Seoul on July 26th. The press reported that Douglas Costa and Aaron Ramsey are not expected to take part to the tour to recover properly from a calf and thigh injury respectively.

Empoli president Fabrizio Corsi announced in mid-June that he had reached agreement with Juventus for the sale of Hamed Traorè, but the player will instead go immediately to Sassuolo on a two-year loan with obligation to buy from the Azzurri, skipping the middleman, meaning the formal purchase by the Bianconeri. The Neroverdi will pay €15M in 2021 and will receive some compensation if the Madama confirms the decision to acquire him then, which is pretty much how the Merih Demiral deal went down. 

Juventus closed the 2019/2020 season-ticket renewal campaign on Thursday and 95 percent of the previous holders confirmed their seats, around 27.700. However, the club has decided not to fill the openings with new subscribers but will instead increase the number of one-off tickets available in each match.

Staying on the corporate side, the Old Lady inaugurated the J-Hotel earlier this week, the first structure of the kind tied to a football team in Italy. The Bianconeri own 40% of the property and for now it is reserved to the players at all levels, but it will be open to the public starting from late August. It is located in via Traves, 600 meters away from the Allianz Stadium and close to the Continassa Training Center, the J-Medical and the club’s headquarters. It will host all the pre-game retreats of the first team in a special portion of the establishment. The four-star hotel has 138 cameras and includes a spa, meeting rooms and a 200-seat restaurant. The prices start from €116 per night.

The one-year anniversary of the arrival of Cristiano Ronaldo fell on July 10th and Calcio e Finanza took a look at his financial and economic impact. In 12 months, the stock price went up by 128 percent, from €0.666 to €1.5170. They had just a 18% growth in the previous year. The capitalization had a €900M increase, from €600M to €1.5B. The volumes of exchanges reached the 4B mark, up by 198% compared to the same span before the Portuguese ace joined.

While the personnel costs spiked, as he accounted for €85M in the 2018/2019 balance sheets combining the amortization of the fee and his salary, he contributed to a 63% growth in merchandise sales and to a 41 percent one as far as the commercial revenues are concerned.

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