It’s been a busy and interesting last few days for UEFA president Aleksander Ceferin who called English clubs ‘mad’ because Chelsea and Arsenal had complained that the Europa League final was in Azerbaijan and Ceferin had many good points to his argument. At the same time it is estimated that only 10,000 fans of both clubs witnessed the game live and one wonders if UEFA needs to change the format of the final?
Ceferin himself admitted that future Champions League finals need to be played at only 4 or 5 rotating venues around Europe, but is happy for the Europa League final to be played anywhere that has a capacity of more than 50,000.
For Europe’s premier prize it is thought that a stadium like Atletico Madrid’s Wanda was in fact too small at 67,000. And Ceferin rightly pointed out that more tickets would have been sold had the final been at Wembley Stadium for example. There is also the Bernabeu in Madrid and Nou Camp and if Ceferin gets his way we should expect these stadiums to be on the short list for future Champions League finals.
But here’s the thing- why don’t UEFA build their own purpose stadium, perhaps in Switzerland? A stadium that is simply the largest in the world- we’re talking between 150,000-200,000 capacity. It would be quite a job but it would also be possible in this day and age and with the technology we have.
One could see Ceferin’s frustration when he admitted that 980,000 fans had applied for a Champions League ticket. This was the tickets released on general sale. With so many applying less than 3% ended up being successful. In other words the chances for general football fans to witness a Champions League final is almost non-existent. Why not cut in those odds and sell more tickets?
Of course countries love to host the final but having it always in Switzerland makes sense if we have such a mega stadium. Switzerland is basically like the middle ground of Europe and easily accessible for fans. Over time the stadium would get a legendary reputation as the stadium that every professional footballer would want to play in.
As for getting costs back, other events such as concerts could take place there, Swiss expos, conventions, perhaps even the Europa League final and maybe the semi-finals of the Champions League too. UEFA could have shops and a UEFA museum attached to the stadium with exclusive hotels to boot. What UEFA would be doing is in affect stamping their name on the heart of football by creating a super stadium for super final games.
In the current climate the finals are evidently not working and genuine fans of clubs are being left out in the cold. Time for a mega stadium to happen.