Seven years ago, one French Club, Paris Saint Germain invaded Serie A and plundered the league’s top stars from its top teams. Jérémy Ménez, Javier Pastore, Thiago Motta, Ezequiel Lavezzi, Marco Verratti, Thiago Sliva and Zlatan Ibrahimovic. Later, Marquinhos and Edison Cavani joined the fray. PSG’s incursion was propelled by current owners, Qatar Sports Investments, spearheaded by Nasser Al-Khelaifi.
It wasn’t just the ability of the oil rich investors to price away the best talents from other clubs as was the case with Neymar last season, but it exposed how vulnerable and financially weak clubs in Italy were at that particular period. Let’s look at it from this perspective, the strength of a league is predicated on the strength of its clubs. Thus, Serie A became weak in the eyes of its opposing leagues.
It’s worth to note that, during those trial moments, Juventus were putting in place the right structures, both administratively and infrastructure (The Allianz Stadium). They managed to sign the likes of Carlos Tevez from Manchester City, Arturo Vidal from Bayer Leverkusen, got Andrea Pirlo on a Bossman and a world class potential in Paul Pobga. The results are six scudetti on the bounce and two Champions League finals in the last five years. They continue to attract some of the best talents in Douglas Costa, Blaise Matuidi and Emre Can.
This season,the backdrop to Juventus campaign is the arrival of Cristiano Ronaldo. Portuguese Captain is a symbol of perseverance, whiles his great achievements and showy personality drags the media to his orbit. A report this year from D’Marie Analytics, a social media research firm estimates that a post by Ronaldo across Instagram, Facebook and Twitter is worth a cumulative $728,973.35, making him both the most valuable soccer player and athlete overall.
And of course, commercially, there are all sorts of financial spin offs when you sign Cristiano Ronaldo, from merchandise to image rights.
According to Gazzetta dello Sport, Ronaldo’s debut match against Chievo attracted 2,330,234 unique viewers, with an audience share of 11.9 percent. That’s a 68 percent increase in viewers on Juve’s first match of last season, when they faced Cagliari at home. It is also the fourth-highest total since the Italian branch of Sky launched, surpassed only by the Derby d’Italia in 2013 and 2016, and Roma-Juventus in August 2015. Another Broadcast giant ESPN signed a multi-year deal to broadcast Serie A in the United States It’s difficult to quantify how much of this attention is contributed by the competitiveness of the league after Napoli gave Juventus a hard fought for the scudetto last season.
Cristiano Ronaldo’s entrance has brought the sheen that Serie A needs.
It is however important for the other top teams Inter Milan, Napoli, AC Milan and AS Roma to leverage on the current attraction to lure elite players to their abode.
The two San Siro outfits, AC Milan and Inter are beginning to recover their financial muscle after the change of ownerships from Italian families to foreign Investors, as well as Roma. Things are beginning to look up for AC Milan under the current owners Elliot Hudge Fund Management who have brought back Leonardo in the position of Sporting director, alongside Paolo Maldini as sporting strategy and development director.
AC Milan’s transfer activities have not triggered the kind of excitement that greeted the appointment of their former heroes. Paolo Maldini’s name seems to have overshadowed their purchases in the summer and rightly so because names likes, Tiémoué Bakayoko, Alen Halilovic, Samu Castillejo and Diego Laxalt do not generate euphoria. But the Rossoneri take consolation in the signature of Gonzalo Higuain and Mattia Caldara.
Inter Milan managed to sign Radja Nainggolan from AS Roma and Kwadwo Asamoah from Inter whiles keeping Ivan Peresic and their priciest asset, Captain Maruo Icardi. The reports about Luka Modric wanting to join the Nerazzurri drew a lot of enthusiasm around the club and showed further proof of the kind of players that Serie A are missing. Though the player decided otherwise, it was a sign of ambition on the part of the Nerazzurri.
Despite the acquisition of Javier Pastori and Steven Nzonzi by AS Roma this summer, the Giallorossi have lost world class goalkeeper Alison Becker to Liverpool and Kevin Strootman to Marseille. Whiles Mauricio Sarri and Jorginho have joined Chelsea from Napoli. Last year, three players from Serie A mounted the FIFPro World XI podium. Two of them, Dani Alves and Gialuigi Buffon are currently PSG players. Cristiano Ronaldo may be on the podium in the next FIFA Mens Best Player Award Event but it will be based on his performance at Real Madrid.
Serie A need a continue purchase of world class players to continue enjoying the attention it’s currently attracting.
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