During his tenure as Juventus’ executive director, Beppe Marotta was often mocked for being cheap since his favored way of completing deals was either through Bosman signings or by completing player acquisitions on loan with option to buy. This prudent approach, in addition to two deep runs in the Champions League which brought in significant revenues, allowed Juventus to eventually get to the point where they could afford to sign Cristiano Ronaldo as well as pay his enormous annual salary.
There were two key ingredients in Marotta’s success with Bosman signings: he was never afraid to pay substantial commissions to agents which added up to 80 million between 2014 and 2017 and was always willing to let the player’s will be the main factor in transaction. This strategy was heavily criticized by the club’s fans when the likes of Arturo Vidal, Paul Pogba and Carlos Tevez left Turin, but it is now starting to pay huge dividends.
While Marotta left the club to join Inter, Juventus have continued to be the king’s of the Bosman transfer by adding Aaron Ramsey and Adrien Rabiot this year and are now using “the player’s will paradigm” to their advantage. Ronaldo wanted to join Juventus last year and his agent Jorge Mendes made the deal happen with Real Madrid and now the same is happening with Matthijs De Ligt.
The uber talented Dutch defender looked to be on his way to Barcelona a few months ago, but while the blaugrana had leveraged their great relationship with Ajax to reach an agreement on the transfer fee, they couldn’t do the same with agent Mino Raiola on his commission as well as De Ligt’s salary. Paris St Germain then were in the driver’s seat but a change in the sporting director’s chair gave an opening to Juventus who are now set to close the deal.
The bianconeri have well established relationship with Raiola- in addition to Paul Pogba, they have also signed another of his clients in Moise Kean recently, they also weren’t afraid to pay him a hefty commission to get the deal done as well as pay De Ligt a huge salary of up to 12 million euro should all bonuses be met. This has been Juventus typical modus operandi- reach an agreement with the player first so they then have leverage when negotiating with his current club.
When the first report of Juventus’ offer to Ajax emerged- 50 million plus bonuses- they were almost universally mocked for making such a low ball proposal. But this is what happens when a club feels like they have no competition and refuse to bid against themselves- in Juventus’ mind, since they were the only club with an agreement on wages and the agent commission (a factor which really cannot be understated since there are big clubs who refuse to compensate Raiola at such a high rate), there was no reason to shot their load on their initial offer.
If that wasn’t enough, during an interview with Dutch paper Telegraph, Mino Raiola revealed that he had an agreement with Ajax that would allow De Ligt to be sold for an offer of 50 million since he had agreed to keep the defender in Amsterdam for the 2018/19 campaign- so all of a sudden Juventus’ offer doesn’t look that outrageous, especially since again they can bank on the player’s will.
Since joining Inter last fall, Beppe Marotta has continued to use the methods that made him so successful at Juventus. Inter signed Diego Godin on a Bosman deal and are now banking on the player’s will to acquire Romelu Lukaku, a striker the nerazzurri’s new manager Antonio Conte has been enamored with dating back to his time at Chelsea.
Lukaku has publicly stated a few times that he would like to play in Serie A and that he considers Conte to be the best manager in the world- verbally he could not have made his desire to join Inter more clear. But actions speak louder than words and Lukaku had already made a significant change by replacing his previous agent Mino Raiola with the more understated (but equally effective) Federico Pastorello.
Pastorello has developed a great relationship with Inter in recent years- Handanovic, Candreva, Asamoah and D’Ambrosio are his clients and he negotiated the deals that brought Antonio Conte and Valentino Lazaro to the nerazzurri. So now that Inter can bank on the player’s will they have to convince Manchester United to let Lukaku go on a deal they can afford- a factor that is complicated by the difficulty to sell Mauro Icardi and Inter’s rightful determination to not include a player like Milan Skriniar in the deal.
Inter’s initial offer to Manchester United involves a loan for 10 million euro and a forced option to buy the striker for an additional 60 million payable over two years. This is essentially a purchase in disguise, it just allows Inter to spread the payments over three fiscal years but obviously on paper it sounds like an almost insulting offer (Manchester United appear to be somewhat open to structuring the deal over multiple years but want 85 million euro).
Marotta’s right hand man Piero Ausilio travelled to London to meet with Manchester United in person to discuss these terms, which can be seen as a sign he thinks the deal can happen, because if not they could have just communicated these terms through intermediaries. Because just like De Ligt already has an agreement with Juventus, Inter felt confident enough to make this type of offer because they feel they have no direct competition- Manchester United would have to find a team willing to pay more but also one that Lukaku wants to join…